What Dorobucci really means — Dr Sid
No doubts, Dr Sid, born Sidney Onoriode Esiri, is
now one of the leading musicians ruling the
Nigerian airwaves. A dentist turned songwriter
and singer, Sidney hails from Delta State but grew
up in Lagos. His legendary hits include Pour
Something and recently Surulere under Mavins
Records. He also featured in the reigning hit
Dorobucci, a hit number done by his friend and
boss, Don Jazzy.
He just recently got married to his girlfriend and
long time fiancée Simi Osomo. In this exclusive
interview with Potpourri, he talks about his
career, music and more:
What have you been up to?
I just got married so I’ve been up to that lately
but musically, we’re working on promoting some
more singles off the Seduction album. We’re going
to be pushing out a few videos in a couple of
weeks, for a few songs
You’ve done ‘Baby Tornado’ video, is there going
to be another video?
The album has 20 tracks; 18 songs and 2 bonus
tracks and we’ve promoted a few songs. Last year,
we started with singles before the album came
out. Some of the singles were Lady Don Dada,
Love Mine and Talented. We also had Baby
Tornado and then we had Baby Tornado remix
which we just dropped a video for this year. We
promoted Surulere and Kilon wa too with videos
as well. And then Baby Tornado came out. We
have a few more songs like Oyari which features
Tiwa Savage, Chop Ogbono and a song called
Nwayi Oma which features Emma Nyra
Which video are you shooting next?
I’ve shot a few videos; I’ve shot over four
unreleased videos. We’re just waiting to decide
when the best time to release them is.
How has your career been so far?
It’s fantastic. Every career has ups and downs and
right now, we’re on an upward movement, and
we’re very excited about that
Have you done the Seduction tour?
I did the Seduction UK tour in February and we
toured a few cities in Nigeria; Benin, Abuja and
some other places, but we’re going back on a tour
by the end of the year. It’s going to be busy and
hectic so there’s not too much time to schedule,
we’re booked almost every weekend.
Is it in Lagos or abroad?
We planned a Euro tour but we had to move it to
next year because there’s so much going on in
Nigeria at the moment. We got too many
bookings to be gone for a long period of time so
we pushed the European tour to next year. This
year we have two Mavin concerts coming up in
Nigeria; one in October and then on December
24th, Christmas Eve in Lagos
Who is your biggest inspiration in music?
I don’t have inspirations; I only have people I
respect. I respect what they’ve done with their
music and what they‘ve done with their brands. I
respect Jay Z, P Diddy, Beyonce and R Kelly. I
respect different people for different reasons
because there are aspects of their careers and
lives that I admire.
The Baby Tornado video, where did you shoot it?
Baby Tornado video was shot in London with the
X factor winner Alexandra Burke. It was a very
beautiful production, I totally enjoyed it
How did you guys meet?
She’s a very close friend to my wife but
apparently, she has been trying to do music with
me for a long time and she just happened to ask
my wife. Introductions were made and music was
It could not have been easy getting Funke
Akindele, Helen Paul to be in your Surulere video?
They’re all personal friends of mine. These are
people I’ve known for a long time and when I
asked them to be part of the video, they were all
excited and they all made that video absolutely
fantastic. As a matter of fact, I think I need to
tweet at them today and just tell them ‘Thank you’
for all the nominations we’re getting
How did you feel getting the MTN
It’s a beautiful thing for a brand like MTN to
recognize that a brand like Dr Sid is strong enough
to represent their brand. Obviously, you know
that Dr Sid has something to offer and bring
something to the table, so I feel very honoured
and excited about the possibilities
What is the idea behind Mavin Records?
Mavin Records is a lifestyle brand, it’s a total
package. It’s love, responsibility, passion, it’s
everything. When you say a lifestyle brand, it’s
how you live. Mavin stands for anything that is a
genius and amazing. Mavin is Dorobucci. It’s a
brand that stands for perfection and excellence
and that’s what we always try to bring when it
comes to the music industry.
Many people want to know the meaning of
Dorobucci, what is Dorobucci?
Dorobucci means a person or an individual that is
awesome, amazing, rich, swagged-out, sexy and
buff. Any word that qualifies greatness, that’s
Dorobucci. ‘Bucci’ means anything that is amazing,
fun. Doro makes Bucci a person, Doro personifies
Bucci so you’re Doro, and I’m Doro. This table is
Doro, anything is Doro.
How has marriage life been so far?
Marriage life is beautiful. I’m enjoying it. Can’t you
see that I’m glowing and shining all over?
Are you planning honeymoon?
That is something that is personal between me
and my wife
What attracted you to your wife?
My wife is beautiful, she’s intelligent and she’s the
most amazing human being I’ve ever met
What has been the high point of your career?
It must be being nominated for my first MTV
award and performing at the MTV Africa Music
Awards (MAMA). Then winning my first award at
Headies and performing alongside some of the
biggest international artistes like Jay Z and
Beyonce before all those people. So, I guess I
pretty much have a lot of high points
How is it like working with Don Jazzy and the
whole Mavin crew?
It’s a refreshing experience. There are a bunch of
talented people in Mavin Records and we all come
together to create beautiful music and it’s a lot of
fun. Loads of talents in the room
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