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What Dorobucci really means — Dr Sid

Dr-Sid-Esiri

No doubts, Dr Sid, born Sidney Onoriode Esiri, is

now one of the leading musicians ruling the

Nigerian airwaves. A dentist turned songwriter

and singer, Sidney hails from Delta State but grew

up in Lagos. His legendary hits include Pour

Something and recently Surulere under Mavins

Records. He also featured in the reigning hit

Dorobucci, a hit number done by his friend and

boss, Don Jazzy.

He just recently got married to his girlfriend and

long time fiancée Simi Osomo. In this exclusive

interview with Potpourri, he talks about his

career, music and more:

What have you been up to?

I just got married so I’ve been up to that lately

but musically, we’re working on promoting some

more singles off the Seduction album. We’re going

to be pushing out a few videos in a couple of

weeks, for a few songs

You’ve done ‘Baby Tornado’ video, is there going

to be another video?

The album has 20 tracks; 18 songs and 2 bonus

tracks and we’ve promoted a few songs. Last year,

we started with singles before the album came

out. Some of the singles were Lady Don Dada,

Love Mine and Talented. We also had Baby

Tornado and then we had Baby Tornado remix

which we just dropped a video for this year. We

promoted Surulere and Kilon wa too with videos

as well. And then Baby Tornado came out. We

have a few more songs like Oyari which features

Tiwa Savage, Chop Ogbono and a song called

Nwayi Oma which features Emma Nyra

Which video are you shooting next?

I’ve shot a few videos; I’ve shot over four

unreleased videos. We’re just waiting to decide

when the best time to release them is.

How has your career been so far?

It’s fantastic. Every career has ups and downs and

right now, we’re on an upward movement, and

we’re very excited about that

Have you done the Seduction tour?

I did the Seduction UK tour in February and we

toured a few cities in Nigeria; Benin, Abuja and

some other places, but we’re going back on a tour

by the end of the year. It’s going to be busy and

hectic so there’s not too much time to schedule,

we’re booked almost every weekend.

Dr. Sid

Is it in Lagos or abroad?

We planned a Euro tour but we had to move it to

next year because there’s so much going on in

Nigeria at the moment. We got too many

bookings to be gone for a long period of time so

we pushed the European tour to next year. This

year we have two Mavin concerts coming up in

Nigeria; one in October and then on December

24th, Christmas Eve in Lagos

Who is your biggest inspiration in music?

I don’t have inspirations; I only have people I

respect. I respect what they’ve done with their

music and what they‘ve done with their brands. I

respect Jay Z, P Diddy, Beyonce and R Kelly. I

respect different people for different reasons

because there are aspects of their careers and

lives that I admire.

The Baby Tornado video, where did you shoot it?

Baby Tornado video was shot in London with the

X factor winner Alexandra Burke. It was a very

beautiful production, I totally enjoyed it

How did you guys meet?

She’s a very close friend to my wife but

apparently, she has been trying to do music with

me for a long time and she just happened to ask

my wife. Introductions were made and music was

created.

It could not have been easy getting Funke

Akindele, Helen Paul to be in your Surulere video?

They’re all personal friends of mine. These are

people I’ve known for a long time and when I

asked them to be part of the video, they were all

excited and they all made that video absolutely

fantastic. As a matter of fact, I think I need to

tweet at them today and just tell them ‘Thank you’

for all the nominations we’re getting

How did you feel getting the MTN

ambassadorship?

It’s a beautiful thing for a brand like MTN to

recognize that a brand like Dr Sid is strong enough

to represent their brand. Obviously, you know

that Dr Sid has something to offer and bring

something to the table, so I feel very honoured

and excited about the possibilities

What is the idea behind Mavin Records?

Mavin Records is a lifestyle brand, it’s a total

package. It’s love, responsibility, passion, it’s

everything. When you say a lifestyle brand, it’s

how you live. Mavin stands for anything that is a

genius and amazing. Mavin is Dorobucci. It’s a

brand that stands for perfection and excellence

and that’s what we always try to bring when it

comes to the music industry.

Many people want to know the meaning of

Dorobucci, what is Dorobucci?

Dorobucci means a person or an individual that is

awesome, amazing, rich, swagged-out, sexy and

buff. Any word that qualifies greatness, that’s

Dorobucci. ‘Bucci’ means anything that is amazing,

fun. Doro makes Bucci a person, Doro personifies

Bucci so you’re Doro, and I’m Doro. This table is

Doro, anything is Doro.

How has marriage life been so far?

Marriage life is beautiful. I’m enjoying it. Can’t you

see that I’m glowing and shining all over?

Are you planning honeymoon?

That is something that is personal between me

and my wife

What attracted you to your wife?

My wife is beautiful, she’s intelligent and she’s the

most amazing human being I’ve ever met

What has been the high point of your career?

It must be being nominated for my first MTV

award and performing at the MTV Africa Music

Awards (MAMA). Then winning my first award at

Headies and performing alongside some of the

biggest international artistes like Jay Z and

Beyonce before all those people. So, I guess I

pretty much have a lot of high points

How is it like working with Don Jazzy and the

whole Mavin crew?

It’s a refreshing experience. There are a bunch of

talented people in Mavin Records and we all come

together to create beautiful music and it’s a lot of

fun. Loads of talents in the room

 

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