Olajumoke Vs Dada: Celebrating Agege Bread Over 5.0 CGP Academic Record
“Some people insist that ‘mediocre’ is better than
‘best.’ They delight in clipping wings because they
themselves can’t fly. They despise brains because
they have none.” – Robert A. Heinlein
Until the news of Ese Oruru ‘abduction’ came into
the cyberspace, the nation especially the
Facebooking and Tweeting activist children were
falling over themselves on who can make the
most motivational post and tweet concerning
Olajumoke Orisaguna, the Agege Bread seller
turned celebrity overnight, courtesy of her
photobombing a photo session by celebrated
photographer and songstress, TY Bello.
Olajumoke story typifies the fairy tale story of
sudden grass to grace, an amazing Cinderella
fiction that was happening before our very eyes.
No matter how critics tried to dismiss it as a
planned work by TY Bello, many of us refused to
believe them. We called them envious children of
Lucifer who see nothing good in sudden success
of people. To us, they wanted to spoil the fun of
our posts and pour sand into Olajumoke garri.
Just type ‘Agege’ on the search engine and the
name of Olajumoke spring up. That is how
popular she has become. As we speak, many
brands including a bank that will not even
employ her while she was in the street has made
her their brand, with many others following suit.
Success is truly a friend of everyone.
Few weeks later, a more brilliant news hit the
social media, but no one really cared. The news
was such that a record that may never be
matched in a century was made and the only
word Nigerians could mutter was “congrats”, and
they moved on. Yes, Ayodele Dada, a student of
the University of Lagos (UNILAG) did not only
emerge as the best graduating student of the
school but came out with 5.0 cumulative grade, a
record never set in the history of Nigerian
Rather than celebrate this national genius and
talent, we have become ethnic with it calling on
the governor of Ekiti State, Ayodele Fayose to
come to his aid, since he hails from there. What
manner of people are we? Did Dada tell us that
he is in need of aid or help? We are the one in
need of help and aid. We are the one that needs
Dada and not him needing us. We are the one
that needs his raw intelligence to help us move
forward as a country, not him begging us to come
to his aid.
Are we truly a cursed nation that celebrates
mediocrity above merit and hard work? For
heaven sake, Olajumoke never worked hard to
get brands falling over her. Olajumoke never did
anything that is worth honor. Olajumoke never
gave us motivation to strive harder, even though
most of us have tried to create motivations out
of her, an act I am also guilty of. She cannot pass
as a role model for anyone, yet Stanbic IBTC bank
begged her to be their face. What an irony of
Let no one say or insinuate that I am hating
Olajumoke here, for I don’t. Anyone in doubt
should visit Fejiro Oliver Facebook timeline and
see where I invented reasons why Olajumoke
should be celebrated and encouraged. This is
beyond emotional sentiments, but retracing our
values as a nation and a people.
We do not even need to campaign before Dada is
given his place of pride in the nation, for what we
could not do, he has done it. Wait, he didn’t
achieve it in splendor but worked his way
towards it by doing menial jobs and selling to see
himself through school. Now that is what is called
Excellence, not some lucky chap who was
fortunate by photobombing and turned a model.
Dada is our national symbol that even in the
midst of pains and anguish we face, we have
people who preserve and are resilience in
whatever they do. Dada is our national
conscience that despite that bad education we
are face with; there is hope and light at the end
of the tunnel, if only we ignore everything facing
us and focus on the task at hand.
Agreed that MTN has done something, but that is
a lazy and non idealistic way of celebrating such
academic excellence. What is a personalize
phone number, latest Samsung Phone and
airtime for 2016, that Dada cannot afford. As I
write, he is about to be evicted from his house,
and if tomorrow he decides to travel abroad
where his brain will be appreciated, we will have
to pay million to invite him just to be a
consultants. We will be the one crying brain drain
when we do not celebrate our very best.
The young man should be celebrated not just by
brands but the nation. This is where serious
products who truly know what excellence means
should invest in and not into bread and butter. I
expected big multinational companies to begin
to bid and fall over themselves just to grab the
young chap, and come out with creative adverts
like “…BECAUSE WE CARE ABOUT YOU, WE PICK
THE BEST”, “ONLY THE BEST IS GOOD FOR YOU…”,
“…THE TOP OR NOTHING” etc. I can bet that in
less than a week of any company doing such,
they will see the result never seen in one year. I
can stake my Secret Reporters News brand name
that in less than a month of getting Dada into
their company and making him the face of their
products, they would recoup all the millions and
more spent in getting him on board.
But who will do this? They will rather go for a
reality show where girls go naked, have wild sex
with some unknown guys from another country.
They will prefer to go for those who will sing for
few years and fade away, jettisoning academic
brilliance that will be passed from generation to
generation. How shortsighted are we as a nation.
If this was a sane country where normal people
live, we do not need a prompting, hashtags or
write ups to celebrate Dada. In a country where
they think of the future, Dada will not be the one
telling us that five firms are after him; rather
firms will be the ones holding press briefings on
how they have snatched away the genius from
other bidders. Wise politicians who know what
they are doing ought to have seen this as a
venture to encourage education, citing Dada as a
reference point and even make him their brand
for academic scholarship.
For us in Secret Reporters News, we have agreed
to make Dada our face. Whoever has his contact
should contact us, so we can do the needful.
Celebrating Dada is beyond Ekiti State. He is the
hope of the future and to celebrate him we must.
Let the challenge begin
These little things matter…
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