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Olajumoke Vs Dada: Celebrating Agege Bread Over 5.0 CGP Academic Record


“Some people insist that ‘mediocre’ is better than

‘best.’ They delight in clipping wings because they

themselves can’t fly. They despise brains because

they have none.” – Robert A. Heinlein

Until the news of Ese Oruru ‘abduction’ came into

the cyberspace, the nation especially the

Facebooking and Tweeting activist children were

falling over themselves on who can make the

most motivational post and tweet concerning

Olajumoke Orisaguna, the Agege Bread seller

turned celebrity overnight, courtesy of her

photobombing a photo session by celebrated

photographer and songstress, TY Bello.

Olajumoke story typifies the fairy tale story of

sudden grass to grace, an amazing Cinderella

fiction that was happening before our very eyes.

No matter how critics tried to dismiss it as a

planned work by TY Bello, many of us refused to

believe them. We called them envious children of

Lucifer who see nothing good in sudden success

of people. To us, they wanted to spoil the fun of

our posts and pour sand into Olajumoke garri.

Just type ‘Agege’ on the search engine and the

name of Olajumoke spring up. That is how

popular she has become. As we speak, many

brands including a bank that will not even

employ her while she was in the street has made

her their brand, with many others following suit.

Success is truly a friend of everyone.

Few weeks later, a more brilliant news hit the

social media, but no one really cared. The news

was such that a record that may never be

matched in a century was made and the only

word Nigerians could mutter was “congrats”, and

they moved on. Yes, Ayodele Dada, a student of

the University of Lagos (UNILAG) did not only

emerge as the best graduating student of the

school but came out with 5.0 cumulative grade, a

record never set in the history of Nigerian

tertiary institution.

Rather than celebrate this national genius and

talent, we have become ethnic with it calling on

the governor of Ekiti State, Ayodele Fayose to

come to his aid, since he hails from there. What

manner of people are we? Did Dada tell us that

he is in need of aid or help? We are the one in

need of help and aid. We are the one that needs

Dada and not him needing us. We are the one

that needs his raw intelligence to help us move

forward as a country, not him begging us to come

to his aid.

Are we truly a cursed nation that celebrates

mediocrity above merit and hard work? For

heaven sake, Olajumoke never worked hard to

get brands falling over her. Olajumoke never did

anything that is worth honor. Olajumoke never

gave us motivation to strive harder, even though

most of us have tried to create motivations out

of her, an act I am also guilty of. She cannot pass

as a role model for anyone, yet Stanbic IBTC bank

begged her to be their face. What an irony of

misplaced priority.

Let no one say or insinuate that I am hating

Olajumoke here, for I don’t. Anyone in doubt

should visit Fejiro Oliver Facebook timeline and

see where I invented reasons why Olajumoke

should be celebrated and encouraged. This is

beyond emotional sentiments, but retracing our

values as a nation and a people.

We do not even need to campaign before Dada is

given his place of pride in the nation, for what we

could not do, he has done it. Wait, he didn’t

achieve it in splendor but worked his way

towards it by doing menial jobs and selling to see

himself through school. Now that is what is called

Excellence, not some lucky chap who was

fortunate by photobombing and turned a model.

Dada is our national symbol that even in the

midst of pains and anguish we face, we have

people who preserve and are resilience in

whatever they do. Dada is our national

conscience that despite that bad education we

are face with; there is hope and light at the end

of the tunnel, if only we ignore everything facing

us and focus on the task at hand.

Agreed that MTN has done something, but that is

a lazy and non idealistic way of celebrating such

academic excellence. What is a personalize

phone number, latest Samsung Phone and

airtime for 2016, that Dada cannot afford. As I

write, he is about to be evicted from his house,

and if tomorrow he decides to travel abroad

where his brain will be appreciated, we will have

to pay million to invite him just to be a

consultants. We will be the one crying brain drain

when we do not celebrate our very best.

The young man should be celebrated not just by

brands but the nation. This is where serious

products who truly know what excellence means

should invest in and not into bread and butter. I

expected big multinational companies to begin

to bid and fall over themselves just to grab the

young chap, and come out with creative adverts



“…THE TOP OR NOTHING” etc. I can bet that in

less than a week of any company doing such,

they will see the result never seen in one year. I

can stake my Secret Reporters News brand name

that in less than a month of getting Dada into

their company and making him the face of their

products, they would recoup all the millions and

more spent in getting him on board.

But who will do this? They will rather go for a

reality show where girls go naked, have wild sex

with some unknown guys from another country.

They will prefer to go for those who will sing for

few years and fade away, jettisoning academic

brilliance that will be passed from generation to

generation. How shortsighted are we as a nation.

If this was a sane country where normal people

live, we do not need a prompting, hashtags or

write ups to celebrate Dada. In a country where

they think of the future, Dada will not be the one

telling us that five firms are after him; rather

firms will be the ones holding press briefings on

how they have snatched away the genius from

other bidders. Wise politicians who know what

they are doing ought to have seen this as a

venture to encourage education, citing Dada as a

reference point and even make him their brand

for academic scholarship.

For us in Secret Reporters News, we have agreed

to make Dada our face. Whoever has his contact

should contact us, so we can do the needful.

Celebrating Dada is beyond Ekiti State. He is the

hope of the future and to celebrate him we must.

Let the challenge begin

These little things matter…

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